Our fundamental principles
- We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
- We store personal information for only as long as we have a reason to keep it.
- We aim for full transparency on how we gather, use, and share your personal information.
Information collected by us
We only collect information about you if we have a reason to do so— for example, to provide our services, to communicate with you, or to make our services better. We collect information in three ways: if and when you provide information to us, automatically through operating our services, and from outside sources.
Information you provide to us
- We receive and store any information you enter on our website or provide to us in any other way.
- Registration: In order for you to use Everyoak services you must complete a registration form. As part of registration, we require a minimum set of information from you. Our lawful basis for collecting this personal information is to provide our services and to communicate with you through your consent when you register with us. The information we collect at registration is limited to a minimum set of information that is technically required for us to provide our services to you.
- User profile: You may enter more information about yourself in order to augment the information we collect from you during registration, such as your phone number and a photo of yourself.
- Billing and Contact Information: If you buy something from us–a subscription to an Everyoak plan, you will provide additional personal and payment information, such as your name, credit card information, and contact information.
- Communications with Us: You may also provide us information when you respond to surveys, communicate with us about a support question, or sign up for a newsletter. When you communicate with us via form, email, phone, or otherwise, we store a copy of our communications.
- You have the right to edit, update, access, transfer, or delete your personal information if you are terminating your account with Everyoak. In some special circumstances you may not be able to terminate your account.
Information collected automatically
- Log Information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our services.
- Usage Information: We collect information about your usage of our services. For example, we collect information about the actions that users perform– in other words, who did what, when and to what thing. We also collect information about what happens when you use our services (e.g., page views) along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our services to you, as well as get insights on how people use our services, so we can make our services better.
- Location Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our services from certain geographic regions. We may also collect information about your precise location via our mobile apps (when, for example, you post a photograph with location information) if you allow us to do so through your mobile device operating system's permissions.
Everyoak will never provide your email address to a third party without your explicit permission. Everyoak may send out emails with news about new product features, training information, surveys, or promotions. You may also receive notification emails from Everyoak which inform you of actions needed by you. If you do not want to receive email from us, you may turn off specific emails from your user profile and/or follow the “unsubscribe” instructions contained in each email message. However note that in all cases you will continue to receive all system emails (e.g. payment reminders or password reminders) and legal notices (e.g. updates to our policies) from us unless you terminate your account.
How and Why We Use Information
Purposes for Using Information
We use information about you as mentioned above and for the purposes listed below:
- To provide our services–for example, to set up and maintain your account;
- To further develop and improve our services–for example by adding new features that we think our users will enjoy or will help them to create and manage their websites more efficiently;
- To monitor and analyze trends and better understand how users interact with our services, which helps us improve our services and make them easier to use;
- To measure, gauge, and improve the effectiveness of our advertising, and better understand user retention and attrition — for example, we may analyze how many individuals purchased a paid plan after receiving a marketing message or the features used by those who continue to use our services after a certain length of time;
- To monitor and prevent any problems with our services, protect the security of our services, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of Everyoak and others, which may result in us declining a transaction or the use of our services;
- To communicate with you. For example, we may email you to solicit your feedback, share tips for getting the most out of our products, or keep you up to date on Everyoak; text you to verify your payment; or call you to share offers and promotions that we think will be of interest to you. If you don't want to hear from us, you can opt out of marketing communications at any time. (Please keep in mind that even if you opt out, we'll still send you important updates relating to your account); and
- To personalize your experience using our services.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that: (1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account — for example, in order to enable access to our website on your device or charge you for a paid plan; or (2) The use is necessary for compliance with a legal obligation; or (3) The use is necessary in order to protect your vital interests or those of another person; or (4) We have a legitimate interest in using your information — for example, to provide and update our services; to improve our services so that we can offer you an even better user experience; to safeguard our services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; to understand our user retention and attrition; to monitor and prevent any problems with our services; and to personalize your experience; or (5) You have given us your consent — for example before we place certain cookies on your device and access and analyze them later on.
How We Share Information
We do not sell our users' private personal information. We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:
- Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us. This group includes vendors that help us provide our services to you (like payment providers that process your credit and debit card information, fraud prevention services that allow us to analyze fraudulent payment transactions, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you), those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), those that help us understand and enhance our services (like analytics providers), and companies that make products available on our websites who may need information about you in order to, for example, provide technical or other support services to you. We require vendors to agree to privacy commitments in order to share information with them.
- Legal and Regulatory Requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request.
- To Protect Rights, Property, and Others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Everyoak, third parties, or the public at large.
- Aggregated or De-Identified Information: We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our services and we may share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
- Published Support Requests: And if you send us a request (for example, via a support email or one of our feedback mechanisms), we reserve the right to publish an anonymized version of that request in order to help us clarify or respond to your request or to help us support other users.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we collect and use it — which are described in the section above on How and Why We Use Information — and we are not legally required to continue to keep it.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our services for potential vulnerabilities and attacks.
October 9, 2019: First version, adapted with alterations from Legalmattic.